Precision Marketing. Powerful Operations.
– Experience That Drives Results –
(And two super-cute Golden Retrievers…)
Precision Marketing. Powerful Operations.
– Experience That Drives Results –
(And two super-cute Golden Retrievers…)
As a marketing consultancy we specialize in assisting companies who sell direct-to-consumer products and are interested in leveraging direct response marketing to cast a wider net.
We partner with clients to design and implement KPI dashboards, reporting frameworks, and performance benchmarks that provide clear visibility into marketing effectiveness and overall business impact.impact.
We audit and reengineer core business systems, improving data integrity and data flow across CRM, marketing platforms, and financial systems to streamline reporting and transaction processing.
With too many years to say in the direct response industry, (okay 65 combined) and married for 26 of them, Daryl and Stacy have insider knowledge and the experience to back it up.
Both began their careers at Agora Inc., an early adopter and unrivaled expert at all things direct response marketing.
At DM360 each have their own clients, but as they say, “teamwork makes the dreamwork”. They enjoy collaborating and sharing their expertise with each other and the businesses they support. Recently they’ve embarked upon a new line of business, The DR Tune-UpÔ. More on this exciting new opportunity can be found below.
Daryl spent his first ten years at Agora marketing lifestyle, health and financial publications before making the jump to operations and ultimately spending a dozen years as Chief Operating Officer. During his time as COO he traveled extensively, launching international partnerships around the world. He was a trusted partner educating new offices on the Agora methods of marketing and setting up systems to ensure excellence in all things operations.
Stacy spent thirteen years at Agora growing up in the international division where she handled everything sold outside of the United States (in English) and oversaw all business operations including marketing, retention, fulfillment and customer service. She was the Managing Director of the group for her last eight years, holding the title for the youngest executive to run an Agora affiliate during her tenure. Post-Agora Stacy started DM360 and has assisted countless clients in launching direct response programs or helping to make dramatic improvements to existing programs. She has worked across numerous verticals including publishing of books and newsletters; nutritional supplements; educational courses; investing services and lifestyle and retirement products.
Both Daryl and Stacy genuinely enjoy business building and business strategy. They’re equally invested in uncovering opportunities and getting their hands dirty doing the actual work…not typical of many consultants!
There is, of course, an ongoing competition of who is the better Berver, but good news all around because all of their clients – past and present – agree that you truly can’t go wrong with either of them and, if you get the two of them together, the real winner is whoever’s in the room.
1. Ongoing assignments – we act as an extension of your team without the full-time salary overhead. Fractional operations and/or marketing support from as little as ten hours per week up to 35 hours.
2. Short-term assignments – we evaluate and train your team to produce better, stronger, faster and more efficient results and systems.
3. Not sure where to start? Introducing The DR Tune-Up:
Every direct response program reaches a point where performance plateaus, inefficiencies creep in, or growth starts to feel harder than it should. That’s where The DR Tune-Up comes in.
We begin by listening. Our team works closely with you and your stakeholders to fully understand your current direct response marketing efforts—what’s working, where you’re seeing success, and where challenges are holding you back. From campaign strategy to channel performance, we take a comprehensive view of how your program operates today.
But strong marketing doesn’t exist in a vacuum. We also take a deep dive into your operational ecosystem—from the CRM platforms you rely on, to your customer service workflows and payment processing infrastructure. Our focus is simple: identify friction points, inefficiencies, and hidden risks that may be limiting your results or scalability.
With these insights, we develop a tailored assessment designed specifically for your business. This includes a clear, actionable view of your greatest opportunities for growth, as well as potential risks that could impact performance if left unaddressed.
The DR Tune-Up isn’t just a review—it’s a strategic reset that aligns your marketing and operations to perform at their highest level.
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